Winning the trust of your customers is crucial if you want to stay in business and survive the competition. Leveraging Social Proof can help you create the right image of your brand in the minds of your customers so that they remain loyal to your business for a long time to come. Nevertheless, there are a few things you need to know about Social Proof before using it in your marketing.
You shouldn’t use negative Social Proof for persuasion
Creating a sense of urgency is something that drives people towards taking action. But using negative social proof to create this urgency can be a huge mistake. So instead of creating awareness about the dangers of missing out on your product, tell your audience why they should use your product. This is the only way you can boost your conversion rates.
It is more persuasive to use positive Social Proof
Not everything customers do is to save money. If your product is good, they will not mind spending a little extra on it. All that you need to do is provide them the social proof that will convince them of this fact. Place positive social proof prominently on your landing pages and other important sales pages. Make sure your customers see this when they are about to make their purchases.
Use more pictures to increase the impact of your Social Proof
One of the main things that can persuade your audience to buy your products is testimonials. But how do you make these testimonials believable? It is simple – give a face to those words. Even if the pictures are “nonsensical” they manage to increase the trust among your audience. So next time you quote your customer, make sure you use a high quality photo that complements their praise.
Use the influence of people who resemble your audience
Not having an influential figure to promote your brand is no reason for frustration. As per research people value the opinions of those whom they can easily relate to – who are like them. So if you have created a customer profile make sure you use the influence of someone who matches that profile perfectly. The focus should be on describing a specific problem and explaining how your product or service solved the same.
Use a story that connects
Customer stories are no doubt great ways of selling your product. But if you are looking at a powerful impact, you need to make sure you use stories that can help you connect with your customers. Make sure they have that emotional element that your customers can easily relate to. So instead of creating awareness about the dangers of missing out on your product, tell your audience why they should use your product. This is the only way you can boost your conversion rates.